• Spotify - White Circle
  • Twitter - White Circle
  • Facebook - White Circle
  • LinkedIn - White Circle
  • Instagram - White Circle

#014: Claire Mitchell

December 10, 2017

 

54 mins

 

 

 

 

 

 

 

“If I knew then what I know now I'd do it differently!"

 

In this episode I speak with Claire Mitchell - the brutally honest Founder and CEO of Mimi and Mago (formerly Chillipeeps)!

 

I had the pleasure of meeting Claire at an event in Leeds where we were both sharing our entrepreneurial story. What blew me away with Claire's presentation is how openly she spoke about the challenges she'd faced, the amount of time it took to get her product to market, the huge costs involved, and all the other hurdles along the way. 

 

Now about 10 years into the journey, Claire has overcome a huge amount to get Mimi and Mago where it is. She recalls the time she sobbed all the way through her first major presentation, missed out on an order for 1million units, and battling with Trading Standards (only later to get them on her side.

 

This podcast goes into all the above and more and is an absolute must listen for anyone looking to start a business in the product sector!

 

In this episode we discuss:

 

  • Patenting, prototyping, and testing your product

  • Understanding manufacturing

  • Creating your fanbase and marketing from day one

  • Pitching for investment 

  • Selling to the 'big boys'

  • The challenges of running a company on your own

  • The power of social media

  • Selling overseas

  • And as always, so much more...

 

Links from this episode:

 

Mimi and Mago website

 

Mimi and Mago Twitter

 

Mimi and Mago Instagram

 

Mimi and Mago Facebook

 

Accounts Lab

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Share on Facebook
Share on Twitter
Please reload

© 2017 by Startup Secrets Ltd - Company number 11027395 

All Rights Reserved. Privacy Policy.

Startup Secrets Podcast

Salts Mill, Victoria Road

Shipley

BD18 3LA 

  • Spotify - White Circle
  • Twitter - White Circle
  • Facebook - White Circle
  • LinkedIn - White Circle
  • Instagram - White Circle