“Get on the pitch and give it a go” with Jon Hulme and John Burke
Launched in January 2015, Craft Gin Club has seen HUGE growth over the past three years to become the UK’s largest subscription club for gin lovers. Jon and John are targeting the massive £1.3bn gin market within the UK, and are well on their way to being one of the biggest names with over 230,000 newsletter subscribers and 450,000 fans on social media.
Craft Gin Club have done an unbelievable job of growing their revenue levels, and have cut off other less profitable areas when required. Their appearance on Dragons’ Den did them great favours and I’m sure they’ll continue going from strength to strength!
Looking at a subscription business? Give this a listen!
In this episode we discuss:
Building a subscription model
The impact of an MBA
Doing what you love
Visiting the den of dragons
And as always, plenty more...
Links mentioned in this episode:
Book: Good Strategy/Bad Strategy
Craft Gin Club Website
Craft Gin Club Twitter
Craft Gin Club Instagram
Craft Gin Club Facebook