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#040: Jon Hulme and John Burke

April 8, 2019

 

28 mins

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“Get on the pitch and give it a go” with Jon Hulme and John Burke

 

Launched in January 2015, Craft Gin Club has seen HUGE growth over the past three years to become the UK’s largest subscription club for gin lovers. Jon and John are targeting the massive £1.3bn gin market within the UK, and are well on their way to being one of the biggest names with over 230,000 newsletter subscribers and 450,000 fans on social media.

 

Craft Gin Club have done an unbelievable job of growing their revenue levels, and have cut off other less profitable areas when required. Their appearance on Dragons’ Den did them great favours and I’m sure they’ll continue going from strength to strength!

 

Looking at a subscription business? Give this a listen!

 

In this episode we discuss:

 

  • Building a subscription model

  • The impact of an MBA

  • Content marketing

  • Socials media

  • Doing what you love

  • Visiting the den of dragons

  • And as always, plenty more...

 

Links mentioned in this episode:

 

Book: Good Strategy/Bad Strategy

 

Craft Gin Club Website 

 

Craft Gin Club Twitter

 

Craft Gin Club Instagram

 

Craft Gin Club Facebook

 

Accounts Lab

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

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