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#045: Aron Gelbard


36 mins

“The more you can be honest the better” with Aron Gelbard

Who doesn’t love a bunch of flowers? Exactly. And that’s just the market Aron and his team wanted to disrupt. Have you ever tried sending flowers but unsure whether the person would be in, or to what location, and it ends up more of a hassle than it is a nice gesture? Well if not, it really is. Enter Bloom & Wild, famous for their ‘letterbox flowers’ to be sent anywhere, anytime.

This isn’t only a quite nice idea solving a very really problem, it’s also a business idea to be reckoned with. The team of 70 now ship tens of thousands of boxes a week across the UK, Ireland, Germany and France, and have raised a whopping £21m+ in funding!

Bloom and Wild are also recognised by Deloitte as the second fastest growing company in the UK, and the second fastest growing company in Europe with a growth rate of 13,818%!

Prior to Bloom & Wild, Aron worked as a management consultant, advising technology, retail and consumer products companies at Bain & Company, having previously worked at Google and OC&C. Aron has an MA in Modern Languages from Jesus College, Oxford, and an MBA from Harvard Business School.

Let me know what you think of the episode :)

In this episode we discuss:

  • Funding and hyper growth

  • Challenges of fast growth

  • Customer acquisition

  • Internationalisation

  • Managing a large team

  • Company culture

  • How to combine tech, flowers and logistics (or any other 3 elements!)

  • And as always, plenty more...

Links mentioned in this episode:

Bloom & Wild's Facebook

Bloom & Wild's Twitter

Bloom & Wild's LinkedIn

Bloom & Wild's Website

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