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#063: Doug Bouton

May 10, 2020

 

50 mins

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“Take the leap” 

 

Who doesn’t love ice cream!? If you answered ‘me’, you’re only lying to yourself and don’t need to read any further :) well, it’s up to you whether you read further, but you really should get some more frozen goodness down you!

 

In this episode I speak with Doug Bouton, co-founder of Halo Top ice cream. For those of you not familiar with the brand, Halo Top is a light ice cream with fewer calories, less sugar, and more protein than traditional ice cream. And it’s delicious!

 

In August 2017, Halo Top became the #1 selling pint of ice cream in the U.S. beating out long-term industry giants including Hagen Dazs and Ben & Jerry's. In November 2017, Time Magazine named Halo Top one of its top inventions of the year, and their sales are in excess of $350million!

 

 

In this episode we discuss:

  • Being “lean by design”

  • Customer feedback and product design

  • International expansion

  • Marketing a premium product

  • What does and exit look like

  • And as always, plenty more...

 

 

Links mentioned in this episode:

 

 

Halo Top Website

 

Halo Top Instagram

 

HaloTop Facebook

 

Doug's LinkedIn

 

Podcast Sponsor: Accounts Lab

 

 

 

 

 

 

 

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