#063: Doug Bouton
“Take the leap”
Who doesn’t love ice cream!? If you answered ‘me’, you’re only lying to yourself and don’t need to read any further :) well, it’s up to you whether you read further, but you really should get some more frozen goodness down you!
In this episode I speak with Doug Bouton, co-founder of Halo Top ice cream. For those of you not familiar with the brand, Halo Top is a light ice cream with fewer calories, less sugar, and more protein than traditional ice cream. And it’s delicious!
In August 2017, Halo Top became the #1 selling pint of ice cream in the U.S. beating out long-term industry giants including Hagen Dazs and Ben & Jerry's. In November 2017, Time Magazine named Halo Top one of its top inventions of the year, and their sales are in excess of $350million!
In this episode we discuss:
Being “lean by design”
Customer feedback and product design
Marketing a premium product
What does and exit look like
And as always, plenty more...
Links mentioned in this episode:
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